Total Markets
13
↑ City level view
Average Market Opportunity Score
82.5
↑ Above threshold
Top Opportunity Markets
1. Mumbai 87.4
2. Delhi 85.2
3. Bangalore 84.8
💡

Strategic Insights & Recommendations

Based on current MOS calculations, your portfolio shows strong potential across multiple markets. Mumbai and Delhi lead with scores above 85, indicating mature markets with high media responsiveness.

Recommendation: Consider increasing media spend by 15-20% in top-tier markets (MOS ≥85) while maintaining defensive positions in markets with scores between 70-84. Focus on digital channels for markets below 70 to test responsiveness before major investments.
High (≥85)
Medium (70-84)
Low (<70)< /span>

Market Opportunity Scorecard

Market State MOS
Market Opportunity Score
Composite score (0-100) indicating overall market potential
HMP
Historical Media Performance
Benefit: Identifies proven ROI markets
Data: Past campaign lift, media efficiency
Calculation: Weighted avg of 3-year performance
CA
Competitive Analysis
Benefit: Finds low-competition opportunities
Data: Competitor SOV, market share
Calculation: Inverse of competitive intensity
CDS
Category Development/Size
Benefit: Reveals high-growth markets
Data: Category sales, growth rate
Calculation: Size × Growth factor
BDS
Brand Development/Size
Benefit: Shows share gain potential
Data: Brand share vs category
Calculation: Inverse of current share
CE
Consumer Engagement
Benefit: Measures consumer readiness
Data: Search trends, social sentiment
Calculation: Engagement index (0-100)
DS
Distribution Strength
Benefit: Ensures execution capability
Data: Numeric distribution, visibility
Calculation: Weighted distribution score
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