Total Markets
13
↑ City level view
Average Market Opportunity Score
82.5
↑ Above threshold
Top Opportunity Markets
1. Mumbai 87.4
2. Delhi 85.2
3. Bangalore 84.8
Strategic Insights & Recommendations
Based on current MOS calculations, your portfolio shows strong potential across multiple markets. Mumbai and Delhi lead with scores above 85, indicating mature markets with high media responsiveness.
Recommendation: Consider increasing media spend by 15-20% in top-tier markets (MOS ≥85) while maintaining defensive positions in markets with scores between 70-84. Focus on digital channels for markets below 70 to test responsiveness before major investments.
High (≥85)
Medium (70-84)
Low (<70)< /span>
Market Opportunity Scorecard
Market | State |
MOS ↓
Market Opportunity Score
Composite score (0-100) indicating overall market potential |
HMP
Historical Media Performance
Benefit: Identifies proven ROI markets Data: Past campaign lift, media efficiency Calculation: Weighted avg of 3-year performance |
CA
Competitive Analysis
Benefit: Finds low-competition opportunities Data: Competitor SOV, market share Calculation: Inverse of competitive intensity |
CDS
Category Development/Size
Benefit: Reveals high-growth markets Data: Category sales, growth rate Calculation: Size × Growth factor |
BDS
Brand Development/Size
Benefit: Shows share gain potential Data: Brand share vs category Calculation: Inverse of current share |
CE
Consumer Engagement
Benefit: Measures consumer readiness Data: Search trends, social sentiment Calculation: Engagement index (0-100) |
DS
Distribution Strength
Benefit: Ensures execution capability Data: Numeric distribution, visibility Calculation: Weighted distribution score |
---|